Adware is any type of software that embeds itself into your computer and and serves ads directly to you, via your computer. These are generally in the form of popup ads directly popping up on your PC or banners and other types of ads inserting themselves into web pages and sites that you visit.
Some ad-supported applications (typically freeware), which run ads inside the application, are considered adware.
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Adware is usually not as destructive as other types of infections, but can still be rather invasive. The ad-supported type freeware applications are often well-behaved and do not to intrusively take over other parts of your computer. However, some adware infections repeatedly pop up multiple ads making it difficult, sometimes almost impossible, to even use your computer.
Mild forms of adware may simply insert ads into the pages and sites you visit on the Internet, without sending any signals of wrongdoing. This may not be much of a consideration, but this can cause problems with sites working, the least of which is simply taking up your useable bandwidth for ad-serving. The most severe forms of adware can be bundled with spyware and other types of malware to cause havok on your computer.
We highly recommend using a capable adware remover on a regular basis, and consider using constant protection. If you suspect you have adware on your computer, get started with our step-by-step adware remover guide right away.